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ArcStone Technology

Audience Personas can lead to more effective fundraising and awareness campaigns.

Follow along with our example audience persona, Donor Dianne, and learn how to:

  • Craft a compelling audience persona profile and story
  • Define what message will resonate with that audience and get them to engage
  • Map the message to the type of content they are looking for
  • Choose the right promotion channels for your specific persona
  • Repeat the process for each primary audience you are looking to target

Grab your FREE guide on creating audience personas.