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A Nonprofit's Guide to Creating Audience Personas

For improved digital marketing

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Audience Personas can lead to more effective fundraising and awareness campaigns.

 

Follow along with our example audience persona, Donor Dianne, and learn how to:
  • Craft a compelling audience persona profile and story
  • Define what message will resonate with that audience and get them to engage
  • Map the message to the type of content they are looking for
  • Choose the right promotion channels for your specific persona
  • Repeat the process for each primary audience you are looking to target

Grab Your FREE Guide on Creating Audience Personas