Audience Personas can lead to more effective fundraising and awareness campaigns.
Follow along with our example audience persona, Donor Dianne, and learn how to:
- Craft a compelling audience persona profile and story
- Define what message will resonate with that audience and get them to engage
- Map the message to the type of content they are looking for
- Choose the right promotion channels for your specific persona
- Repeat the process for each primary audience you are looking to target