Crash Course:

Content Marketing

Content: The Cornerstone of Your Marketing Efforts

Technology Translated Crash Courses

After hosting a sold out content marketing crash course just a few weeks ago, the course is back by popular demand! This half day workshop will give you an introduction to the powerful possibilities of content marketing. Take the Technology Translated Content Marketing Crash Course and get a jump start on your own content marketing plan.

Content marketing costs less than half of what traditional marketing does and generates three times as many leads. (Source: Demand Metric)

We know that getting started with content marketing or advancing your current efforts can be confusing. That’s why we’re offering this half day crash course that will walk you through the strategy, process and promotion fundamentals.

The crash course will cover all the essentials of content marketing, give you the tools and framework to begin or advance your own content marketing efforts, and provide a deep dive into examples with real world results.

In this crash course you will learn:

  • Why content marketing matters
  • How content marketing works
  • How to develop a strategy and plan
  • Best practices for executing your content marketing
  • How to measure your results

You’ll walk away with a solid understanding of how content marketing can impact your organization, advice from our experts, and a proven framework for getting started.

Event Info

When: Thursday, April 26, 2018
8:30 AM - 11:45 AM

@ ArcStone 
2836 Lyndale Ave. S.
Minneapolis, MN


  • 8:30 – 10:30 AM
    • The why and how
    • Strategy and planning
    • Building your team
  • Break: 10:30 – 10:45 AM
  • 10:45 – 11:30 AM
    • Promotion and measurement
  • 11:45 AM
    • Conclusion and Q&A


Price: $175.00

Space is limited! Register for the course now!

Complimentary coffee and a continental breakfast will be provided.

Tickets sales are final. 

Email us at with any questions.

Content Specialists

Lisa Hirst Carnes


Lisa Hirst Carnes

Lisa Hirst Carnes is a founding partner at ArcStone where she leads the marketing team. Equal parts strategist and schemer, Lisa has over 20 years of digital marketing experience.

On a daily basis, Lisa devises strategies and helps clients with everything from audience development, content marketing, SEO, paid campaigns, and of course, analytics and reporting.

Nicholas Longtin


Nicholas Longtin

Nicholas Longtin creates content that works. Videos, infographics, animation, photography, mobile apps, and anything else clients need to build their brand, attract the best talent, raise funds, engage donors, or promote their cause.

Nicholas provides end-to-end content creation and marketing that helps organizations stand out from the crowd and showcase what makes them special.