Crash Course:

SEO: Search Engine Optimization

SEO: Is it dead or alive?

Technology Translated Crash Courses

SEO is very much alive and critical to your visibility online. This half day workshop will teach you the both basic and advanced tactics of search engine optimization (SEO). Over the years, SEO has changed significantly and it’s crucial that you’re using modern techniques. We’ll show you what SEO tactics will boost your visibility in search and other tactics that may result in a manual action from Google.

Unfortunately, there are black hat SEO companies making unrealistic promises and using outdated spammy techniques. That’s why we’re offering this half day crash course. We’ll show you what to watch out for, walk you through modern SEO best practices and tactics. The crash course will cover all the essentials of SEO and show you what you need to improve your organic visibility.

In this crash course you will learn:

  • What SEO is and what it is not
  • Basic and advanced optimization tactics
  • Differences between on-page, technical, off-page and local SEO 
  • How SEO evolves - rankings, algorithms, etc.
  • Keys to general website optimization 
  • Building content that's optimized 
  • How to monitor SEO performance

You’ll leave with a good foundation and some next steps for getting started.

Event Info

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  • 8:30 – 10:30 AM
    • What is SEO?
    • SEO Considerations
    • SEO Basics
  • Break: 10:30 – 10:45 AM
  • 10:45 – 11:30 AM
    • Optimizing Sites & Content
    • Measuring SEO Performance
  • 11:45 AM
    • Conclusion and Q&A


Price: $175.00

Space is limited! Register for the course now!

Complimentary coffee and a continental breakfast will be provided.

Tickets sales are final. 

Email us at with any questions.

SEO Specialists

Lisa Hirst Carnes


Lisa Hirst Carnes

Lisa Hirst Carnes is a founding partner at ArcStone where she leads the marketing team. Equal parts strategist and schemer, Lisa has over 20 years of digital marketing experience.

On a daily basis, Lisa devises strategies and helps clients with everything from audience development, content marketing, SEO, paid campaigns, and of course, analytics and reporting.

Nicholas Longtin


Nicholas Longtin

Nicholas Longtin creates content that works. Videos, infographics, animation, photography, mobile apps, and anything else clients need to build their brand, attract the best talent, raise funds, engage donors, or promote their cause.

Nicholas provides end-to-end content creation and marketing that helps organizations stand out from the crowd and showcase what makes them special.