A Nonprofit's Guide to Creating Audience Personas

For improved digital marketing


Audience Personas can lead to more effective fundraising and awareness campaigns.


Follow along with our example audience persona, Donor Dianne, and learn how to:
  • Craft a compelling audience persona profile and story
  • Define what message will resonate with that audience and get them to engage
  • Map the message to the type of content they are looking for
  • Choose the right promotion channels for your specific persona
  • Repeat the process for each primary audience you are looking to target

Grab Your FREE Guide on Creating Audience Personas