Website SEO for Nonprofits

This webinar will show you how to implement SEO best practices to gain more visibility online.


SEO is very much alive and critical to your visibility online. This webinar will teach you both the basic and advanced tactics of search engine optimization (SEO). Over the years, SEO has changed significantly and it’s crucial that you’re using modern techniques. We’ll show you what SEO tactics will boost your visibility in search and other tactics that may result in a manual action from Google.

Unfortunately, there are black hat SEO companies making unrealistic promises and using outdated, spammy techniques. That’s why we’re offering this free SEO crash course. We’ll show you what to watch out for and walk you through modern SEO best practices and tactics. The crash course will cover all the essentials of SEO and show you what you need to improve your organic visibility.

In this crash course you will learn:

  • What SEO is and what it is not
  • Basic and advanced optimization tactics
  • Differences between on-page, technical, off-page and local SEO 
  • How SEO evolves - rankings, algorithms, etc.
  • Critical website optimization measures
  • Building content that's optimized 
  • How to monitor SEO performance

You’ll leave with a good foundation and some next steps for getting started.

SEO Experts

Nick Longtin

Nicholas Longtin creates content that works. Videos, infographics, animation, photography, mobile apps, virtual events and anything else clients need to build their brand, attract the best talent, raise funds, engage donors, or promote their cause.

Nicholas provides end-to-end content creation and communication strategies that helps organizations stand out from the crowd and showcase what makes them special.

Olivia Diercks
Olivia Diercks

An SEO Specialist at ArcStone, Olivia Diercks loves educating clients about the importance of SEO, and empowering them with the tools and comprehensive knowledge to explore it. Olivia's focus areas are on-page, off-page, and technical SEO.

Through her management of several marketing partnerships, she enjoys working closely with clients to achieve their unique SEO goals. Olivia holds a BA from Luther College and claims music as her lifelong passion, having played the cello since the age of four.

Register for the webinar to watch immediately!