SEO is very much alive and critical to your visibility online. This webinar will teach you both the basic and advanced tactics of search engine optimization (SEO). Over the years, SEO has changed significantly and it’s crucial that you’re using modern techniques. We’ll show you what SEO tactics will boost your visibility in search and other tactics that may result in a manual action from Google.
Unfortunately, there are black hat SEO companies making unrealistic promises and using outdated, spammy techniques. That’s why we’re offering this free SEO crash course. We’ll show you what to watch out for and walk you through modern SEO best practices and tactics. The crash course will cover all the essentials of SEO and show you what you need to improve your organic visibility.
In this crash course you will learn:
- What SEO is and what it is not
- Basic and advanced optimization tactics
- Differences between on-page, technical, off-page and local SEO
- How SEO evolves - rankings, algorithms, etc.
- Critical website optimization measures
- Building content that's optimized
- How to monitor SEO performance
You’ll leave with a good foundation and some next steps for getting started.
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