A truly effective website needs great design, strong branding, and content that speaks to your specific audiences. Without a solid strategy and careful planning, it's almost impossible to create a website that blends all these elements well. Creating a great online experience for visitors is critical to meeting communication goals, attracting donors, and achieving your mission. We have perfected the process of website redesigns over the last twenty years and hundreds of successful launches.
This webinar will cover our strategy for redesigning a website from the ground up, critical planning steps, how to leverage your brand in design, crafting effective content, and the steps necessary to launch your new site successfully. We will also cover ways to leverage your marketing personas and how to make sure your site is accessible.
In this webinar you will learn:
- How to build and leverage a communications strategy for your redesign
- Creating strong branding in your site design
- The entire planning process for redesign projects
- How to build a website that drives donations
- How to create a good user experience and valuable content
- SEO and accessibility tips to make your new site more effective
You’ll walk away with the insight needed to execute a successful website redesign project and improve the experience of your website visitors.
