Situation
The world of health insurance can be confusing and stressful. HealthPartners, already a trusted source of information for healthcare solutions, wanted to reduce the anxiety by deepening engagement with members, prospects and the community at large. With ArcStone as a technology and marketing partner, they have successfully launched and promoted five websites that aim to build community engagement and explain health insurance in a way regular people can understand.
Contributions
- Responsive Design
- Development
- WordPress
- Marketing Strategy
- Hosting
David Peterson | Senior Manager, Health Solutions Marketing
“I’d like to come in and personally thank you for all of the great work and partnership that we’ve done together. Kate and Sarah have loved working with you and we are all grateful for your willingness to and ability to be flexible. We’re accomplishing a very difficult thing here... It’s no small feat and we couldn’t do it without you."
Custom reporting sheds light on content marketing efforts
