Situation

Hunger Solutions Minnesota, a hunger relief organization working to end hunger in Minnesota, needed help driving awareness to their Minnesota Food Helpline.

They had Google AdWords and Ad Grants for NonProfits campaigns in place but they wanted to improve visibility and more accurately track the leads that were generated.

ArcStone audited both campaigns and devised a plan to reach underserved audiences and boost calls to the Helpline. After implementing ArcStone's recommendations, the Helpline saw a record number of calls and request for information submissions. We were also able to conserve their budget by decreasing the overall cost per click by 31%.